Grow with affiliates: Steps to success
Before you take steps to build your team of affiliates and influencers, you’ll want to make sure you have all your ducks in a row.
You’ll increase your chances of attracting the top marketers in your niche if you can demonstrate that you have something valuable to offer and that you’re dedicated to providing the best experience possible for the customers they send your way.
This starts with having an online presence that potential affiliates can refer to when they are looking to find out more about you.
Visibility is essential when it comes to forming trusting partnerships so you need to give potential affiliates an easy way to evaluate your products, research your brand, and gauge the quality of your work.
This may sound obvious, but you might be surprised to discover just how many business owners, product creators, and developers overlook this process. Instead, they begin contacting the top affiliates in their market only to be forgotten, rejected, or simply ignored.
If you want professional marketers and top affiliates to risk their reputation promoting your products or services, you need to make it easy for them to conduct due diligence.
The more you go the distance in helping them minimize their risks by demonstrating a commitment to your market, providing support to the end-user, and fulfilling all promises made during the sales process, the easier it will be to build your affiliate army.
Here are a few ways to build a presence quickly in the event you are just starting:
Blog: There’s no denying that blogs take work to create, update, and maintain. However, if you want to build a quick presence online, there’s no more natural way.
Consider starting a simple blog that offers a handful of high-quality posts.
Focus on pillar content; you want those who visit your website to find value immediately.
If you’re short on time, you can outsource a few articles to seasoned ghost-writers on Upwork.com.
Squeeze Page: You’ll likely want more than one squeeze page, connected to specific lists so you can begin segmenting right from the start.
One squeeze page could lead prospects into your main mailing list, with other internal squeeze or landing pages being offered to those who have transitioned throughout your sales funnel.
Keep your squeeze pages simple, especially your entry one, when people are just getting to know your brand and are still learning about what you have to offer.
One of the easiest ways to quickly build a targeted list is by offering a well-written report, guide, or tutorial that helps your subscribers learn a new skill or improve an existing one.
YouTube Channel: If you prefer to create engaging videos more than you do writing content, consider creating a YouTube channel and filling it with 8-10 training videos.
Make sure that your videos are polished and professional. Remember, everything you put out there reflects on your brand and helps to shape how people feel about your business.
Your videos don’t have to be long or fancy, just make sure the content is geared towards your market and aligns with the products you intend to sell.
LinkedIn: This is a great way to develop a portfolio, manage connections, and build an online presence with very little work involved. Just set up a free LinkedIn account, add all your contacts, fill out your profile and business/work experience, and upload a photo.
Facebook: While many marketers and business owners can avoid setting up accounts on many of the social media communities, you’ll want to create a Facebook account to find, connect and network with affiliates and influencers.
Everyone’s on Facebook, so even if you never plan to create a page for your business or a group for your customers, you’ll still want to set up a profile, add contacts and complete your bio.
Now you’re one step closer to building your affiliate army!
There’s still a bit more work to do first, though. I’ll tell you all about it in the next step.