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The marketer’s guide to easy social selling

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Social selling 01: Set your goal

First, you need to figure out what you want to accomplish on social media. Your goals may include:

  • Generating new leads.
  • Building your mailing list.
  • Building brand recognition.
  • Developing relationships with prospects.
  • Sending traffic to your website.
  • Getting direct sales from the platform.

Here’s a hint: direct sales right off a social platform is one of the hardest hills to climb.

You’ll do better if you create a strategy of establishing your expertise/ building your brand, developing relationships with prospects, and then sending them to your lead page so that you can begin following up with them via email.



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