Social selling 01: Set your goal

First, you need to figure out what you want to accomplish on social media. Your goals may include:

• Generating new leads.
• Building your mailing list.
• Building brand recognition.
• Developing relationships with prospects.
• Sending traffic to your website.
• Getting direct sales from the platform.

Here’s a hint: direct sales right off a social platform is one of the hardest hills to climb.

You’ll do better if you create a strategy of establishing your expertise/ building your brand, developing relationships with prospects, and then sending them to your lead page so that you can begin following up with them via email.

Next…