Sales funnel 2: Overview of a sales funnel
A sales funnel moves leads through a sales process until they make a final purchase.
It introduces people to your brand who may not already be familiar with it and puts you in a position of connecting with your target audience.
It also amplifies a typical marketing strategy so that you’re able to maximize profits and build your tribe. And it extends the life of a product launch.
The key is to create a sales funnel that makes sense to your target audience. Don’t overlook the importance of this because not every niche or industry responds the same way to a sales funnel. It’s not a one-size-fits-all approach!
To begin, you’ll want to spend some time analyzing the successful sales funnel in your market.
Pay close attention to the price points that you’re introduced to along the way.
- What kind of upsells do they offer?
- How do they move you from one offer to the next?
Take notes of everything you come across because this information will be helpful to you when you begin constructing your own funnel.
A sales funnel also helps to qualify traffic. It separates the action-takers from the tire-kickers.
It works to create awareness of your brand and to test out different price strategies to find the sweet spot.
In other words, it serves multiple purposes beyond the profitability of the offer itself.
Your sale funnel’s objective is to move traffic, and then convert that traffic along the way. You’re inviting people into your funnel to connect with potential customers and provide them with various options so that you’re more likely to get the sale.
Even sales funnels that feature a single front-end product are designed to showcase other backend offers throughout the process.
The one thing that many people overlook is that your funnel doesn’t have to begin with a sale. In fact, you should look at the top of your funnel as the exploratory stage, where customers are first introduced to your brand and are looking for reasons to buy from you.
This means that your funnel may not begin on a sales page at all. It could start by funneling traffic into a mailing list to build your subscriber base and connect with your audience.
Your funnel may start with a blog that features high-quality content and later encourages readers to become part of a Facebook group, a masterclass, a newsletter, or a free course.
It doesn’t matter where or how your funnel begins. The important thing to keep in mind is that the top of your funnel has one main goal: to raise awareness of your brand and to connect with potential customers.
Your funnel’s entry point (or top of the funnel) can be created in many ways, depending on your overall objective. So, to start, think about
what you hope to accomplish.
- Do you want to build a mailing list of people who are interested in your niche so that you can introduce them to new offers?
- Are you looking to start selling right away by creating a traditional sales funnel that begins with a low-cost front end product?
- Do you want to gather important information from prospects through lead magnets, free trials, or free products before introducing them to paid offers?
Identify the main objective of the top of your sales funnel first and then build your funnel around that.
Next… The 3 stages of a funnel.