FB page 01: Pick the categories
In order to set up a Facebook Page, you’ll first need to have a personal Facebook account.
Your personal account and name won’t ever show up on your Facebook Page or vice versa, so don’t worry if you don’t want your personal account associated with your business page. It won’t be (unless you choose to link them). If you haven’t signed up, do so now at Facebook.com.
Once you have a personal account, then you can get started setting up your Page using this link: https://www.facebook.com/pages/create
At this point you’ll select from these main categories:
- Local business or place.
- Company, organization, or institution.
- Brand or product.
- Artist, band, or public figure.
- Cause or community.
Pick the category that best fits the type of Page you’re setting up. For example:
- If you’re working on brand-building, then choose “brand or product.”
- If you’re promoting something like your artwork, choose artist.
- If you have a local business, choose that category.
- If you’re promoting your business in general, choose the “Company” category.
And so on.
Once you select a main category, then Facebook is going to ask you to choose a more specific category.
For example, if you choose “brand or product,” then you’ll next need to choose from among dozens of categories ranging from apps to pet supplies to wine/spirits.
Once you’ve selected your sub-category, then you need to enter a Page name for your business. Here are tips for selecting this name:
- Choose something with your niche keywords, whenever possible. This will help people find you using the Facebook search.
Note: You should also try to incorporate your brand name into the Page name whenever possible. For example, if your business is built around your own name and you teach dog training methods, then your page name might be “Joe Blow’s Dog Training.” That incorporates the brand (Joe Blow) and the niche keywords (dog training).
- Select something short and memorable. Occasionally you may tell people to find you on Facebook, such as when you share your Page name during an interview or even at an offline event. You’ll want to be sure it’s a short and easy name so that people can remember it and type it into Facebook.
- Choose a name that will look good on people’s timelines. Remember, every time people share your content or even like something on your page, that activity will show up on your follower’s timelines. Simply put, people will NOT like your Page or the content if they find your name objectionable.
For example, there are Pages on FB that have curse words embedded in them. Some people may not want to like your Page if they have children or family members who may see your Page’s name. So keep your names “family-friendly” and “G” rated so that everyone feels good about liking your content.
Finally, read the Facebook terms of service, and click the “Get Started” blue button (provided you agree with the terms of service, of course).