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You don’t need to do all your social media marketing activities yourself.
Facebook Live is a pretty powerful way to promote your business because it gives you a way to interact directly with your prospects and customers.
Not only that, but your live video replay is also available, so prospects and customers can watch it for days, weeks, or months to come.
So while there are plenty of ways to use Facebook Live to promote your business, there’s one way that you’ll definitely want to try.
And that way is to promote a product in your live video.
There are multiple ways to do this, which we’ll cover in this guide.
Now before we get into those methods, let me share with you four tips for making the most of your videos…
- Promote your video ahead of time. Get people excited about watching your live video by promoting it starting as early as a week before you do the video.
- Interact with people personally. Greet your viewers by name and thank them for watching. This personal touch will keep people engaged.
- Run your video for at least 10 minutes. This gives more people a chance to notice your video and start watching.
- Keep an eye on the reactions and comments. These will be floating across your screen. This will give you an idea as to whether people are bored or engaged. If reactions and comments drop off, switch things up to re-engage people.
So with those general tips in mind, let’s have a look at different ways to promote a product…
Let’s dive in…