A fast guide to set your product creation goals!
Before you do anything in business, I think it’s very important to set goals. I put a lot of stock into product creation, but I don’t just create products without a clear vision. I don’t create products just because I want to create them… I create products because I know my audience needs them. I create them because they’ll help me achieve my goals for helping people and for growing my business.
I have very solid goals I want to reach. I have financial goals I want to reach as well as the production goals I want to reach.
For example, I typically put out one larger product per month that focuses on a specific need I’ve identified in my audience. I also tend to create a few smaller products per month. These smaller products may take only a day or two to create, but they help people and they are usually very profitable.
Many people think I’m crazy when they realize what my production schedule is like. But, I’m able to produce on this level because I have this down to a science.
It’s very important for me to create and to help.
Now it’s time to set your own goals. The title of this book is, “How to Create Your Own Product in Just One Day.” So, you have one of your goals right there. Even if you’ve never done so before, you’re going to create a product in just one day.
Does this goal seem easy or difficult for you? Hopefully, by the time you finish reading through my method, it will seem like a piece of cake to create a product in a day. Even if it seems like a stretch goal right now, give it a try and get excited about it because I really think you can do it – I know you can do it.
You can also create monetary goals. How much money do you want to earn from this product and by when? You might make it your goal to earn $100 from this product by the end of the week. That’s not out of the question as far as earnings go, even if you’re brand-new.
I know, you might be thinking right now that working a full day for just $100 is sort of “not worth it”, but trust me, it is.
First of all, you might make a lot more than that, and besides, if it’s your first product, it will be the start of something much larger. Let me explain…
If you “only” make 10 or 20 sales, now you have those names on your email list. You can market to them for your future books. You can develop a relationship with them, possibly one of them will become an affiliate and bring you more sales now or later (like happened for me with 5 Bucks a Day).
You’ve also gotten your feet wet with product creation, and have experience and hopefully confidence. For your next product, let’s say that it takes you less time, you make more sales, and your list grows, as does your affiliate “army”.
So while you might be hoping to make a thousand sales on your first product, don’t get discouraged if you don’t.
Whatever it is, it’s the start of something much bigger and much greater.
If you already have some connections like a list, a social media presence, a blog or website, and things like that, then you can absolutely earn more. You can earn even more than that if you have affiliates you can tap into for promotion.
And… if you have a coach or a mentor or some forum friends (like I did in the beginning) maybe they can help you get off to a fast start.
And… for your second product, if it’s in the same niche as your first one, perhaps you can put your first product in your sales funnel as a one time offer, giving buyers a special discount since they purchased your new product.
Set some goals and figure out how you might achieve those goals.
How much money do you want to earn from your new product by the end of the month? How about by the end of the year?
Remember, a good product will continue to sell well beyond the initial short launch window, it could sell forever. Or you could repurpose it. If you start by selling it as a product on the Warrior Forum WSO area, you can reformat it and list it later as a Kindle book, getting sales every month.
And, since you’re building an email list from your sales, you might be able to market other complementary products that the people on that list might benefit from, earning your affiliate commissions.
If you could earn $1,000 from your one-day product by the end of the year that would certainly be worth it, right? It only took one day to complete, after all. Now, what if you created one of these every week? That would net you a fantastic income that would only go up from there.
You can also set goals for how many products you want to create over time. How many products do you want to create this month?
How many products do you want to create this year?
To answer that question for yourself, you can think about it in terms of how much money you want to earn. If you expect to earn $1,000 or $2,000 or $3,000 a year from each product you create, how much money do you want to earn in a year? From there, you can figure out how many products you should create. That will be your production goal.
Obviously, not all products can be created in just one day. The more extensive products might take longer – but might be much more profitable over time.
This one-day challenge is just the beginning of where you might take your info product business.
Make plans for yourself and your business. Maybe you want to create these one-day products to use as list builders.
You can give quickie (but very valuable) products away for free to grow your list and you can sell your higher-end products and promote products as an affiliate. All of your efforts will work to increase your income in combination.
Goal setting can be a lot of fun because it allows you to tap into your dreams and to wrap some reality around it. These don’t have to be ‘just dreams’ anymore. If you take action and create products and really build your business, then your dreams can become real.
Set goals for how many affiliates you want to have on board. Affiliates are fantastic because you can leverage the followers that established marketers already have. Even if you don’t have a list yourself, affiliates who do have a list will promote your products. You’ll get their buyers on your list and make sales even as a new product creator.
Take action now!
Consider whether there are JV opportunities out there for you and what goals you have for those opportunities.
Perhaps you could partner with someone more established than yourself. If you can create products like crazy, then there are plenty of people who will want to work with you and partner with you.
Visualize what you want to come from this. See yourself easily getting it all done even if you’ve never done it before.
Don’t just keep your goals in your head, though. It’s important to write your goals down. Write your goals down very specifically so you can start to wrap your mind around making them happen.
Let’s discuss this tip/trick in the TIPS/TRICKS forums.
To your success!